Brand Copy, Content, Strategy, Naming

What I do

Clients & companies I’ve done this for:

Google / Squarespace / Etsy / Cole Haan / Miro / Patreon / HBO's Girls / MasterClass / Aleo Network Foundation / ADAY / Solo Rugs / HintHint / Nourish.ai / Instantish / StackRaft / Rock Spring Coaching / SF Motors / Jack Erwin / ALTAVA GROUP / NordPass / Veed / Zoa / The Taco Mensch

Conceptualizing, providing creative direction for, writing, and/or editing B2B and B2C brand copy & content:

  • Integrated marketing campaigns (local & global)

  • Taglines

  • Website landing pages

  • UX/Content Design

  • In-app

  • Performance marketing

  • Social media & influencer marketing

  • Video & film

  • Emails & newsletters

  • Out-of-home 

  • Interactive experiences

  • Retail & print

  • Partnerships & events

  • Blog posts

  • Editorial

  • White papers

  • Thought leadership

  • eBooks

  • Reports

  • Ghostwriting

Brand copywriting & content ✨

Verbal brand strategy 📌

Clients & companies I’ve done this for:

Etsy / InVision / Cole Haan / Miro / The Related Group (Hudson Yards NYC) / Four Kitchens / Nourish.ai / Nike / ALTAVA GROUP / The Aleo Network Foundation

Strategizing, conceptualizing, writing, and/or editing B2B and B2C brand strategy content, materials, and resources:

    • Content Strategy

      • Strategic Content Pillars

    • Brand Value Propositions 

      • Brand Value Proposition Audits

      • Brand Value Proposition Statements

    • Brand Mission

      • Brand Mission Audits

      • Brand Mission Statements

    • Brand Vision

      • Brand Vision Audits

      • Brand Vision Statements

    • Brand Manifestos

      • Brand Manifesto Content

    • Brand Voice Strategy & Resources

      • Brand Voice Audits

      • Brand Voice Guidelines

      • Brand Voice Personas

    • Brand Messaging Strategy & Resources

      • Brand Messaging Audits

      • Brand Messaging Guidelines

    • Brand Style Resources

      • Brand Style Guidelines

        • Grammar, punctuation, spelling, and usage

        • Word lists

    • Copy Testing & Performance

      • SEO

      • A/B testing

        • Brand voice

        • Brand messaging

Brand enablement 📓

Clients & companies I’ve done this for:

Etsy / Miro

Developing brand enablement B2B and B2C resources and materials:

    • Brand Training Resources & Materials

      • For Voice Guidelines, Messaging Guidelines, Style Guidelines

        • Training workshops

        • Training videos

        • Training decks

  • Localization and Translation Enablement

Naming 💎

Clients & companies I’ve done this for:

Miro / Etsy / R/GA (client: SF Motors) / Interbrand (clients: XBox, Covidien) / Ubisoft / Los Angeles LGBT Center / PBS / Sayge / Discovery Channel / Animal Planet / TLC / Angie Smith Photography / Sam Comen Photography / Marquet

Developing naming approaches and naming strategy:

  • Naming exploration

    • 100-1000s of names

  • Naming strategy and architecture

    • Naming Audits

    • Naming Architecture

    • Naming Decision Trees

Clients & companies I’ve done this for:

Miro / InVision / Squarespace / R/GA / Cole Haan

Building brand writing team foundations and professional guidance:

  • Writing team recruiting, hiring, onboarding, and management

  • Creative direction and editing of the writing team’s work

  • Writer career development, training, and mentorship

Brand Leadership 🚀